SALTCOATS
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![](https://freight.cargo.site/t/original/i/5670c3a890aab6cfaad622b64272f751b253999c947ef54d745a534133d8f25a/boards.png)
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Identity for a small seaside town of Saltcoats is based on the idea of how a specific place can be very sentimental and personally important. Inspired by the 'Talking Wall' - a local monument for people's recollections of their time spent in Saltcoats - I aimed to develop a system which would communicate that personalisation and intimacy. Therefore the identity is modular and varying throughout the objects it is applied to.